To begin with, the company plans to raise about $8 million through an initial public offering (IPO), most of which will be used to purchase cryptocurrency.
In March 2025, GameSquare filed for an IPO with the US Securities and Exchange Commission (SEC), and in June, this process became official. The IPO will be carried out according to the underwriting model, which means that the broker Lucid Capital Markets will buy the shares and then offer them to its clients. GameSquare plans to issue 8.4 million common shares at a price of $0.95 per share. The proceeds will be used to implement the strategy of creating its own Ethereum treasury.
CEO Justin Kenna noted that the move reflects the high level of trust from investors and partners in the decentralized finance (DeFi) space. GameSquare has also partnered with a major cryptocurrency investment firm to secure sustainable returns and expand its blockchain expertise.
In addition to storing Ethereum, the company aims to generate stable income from its investment portfolio. The strategy is based on its proprietary Dialectic Medici platform, which GameSquare says can generate 8 to 14% annual returns through the use of artificial intelligence and detailed risk analysis.
The board of directors has approved a phased investment of up to $100 million in Ethereum and other digital assets. The plan is to use not only Ethereum, but also stablecoins and tokenized real-world assets (RWA), which will diversify revenue and strengthen the company's financial stability.
It is worth noting that GameSquare is not the first company to decide to make Ethereum the basis of its reserve fund. For example, SharpLink is currently the largest public holder of Ethereum with investments amounting to about $463 million. Thus, GameSquare aims to strengthen its position in the rapidly developing cryptocurrency sector, combining innovative technologies with effective asset management.