Ethereum Name Service Considers Launching Its Own Layer 2

The Ethereum Name Service, a pivotal component of the Ethereum ecosystem, is taking significant steps towards innovation. Executive Director Hori Whittaker revealed that ENS is actively exploring the possibilities of building its protocol within Ethereum's Layer 2 networks. This exploration could lead to the launch of ENS's proprietary Layer 2, which Whittaker refers to as an "identity layer."

Whittaker did not provide specific details about the research and development process but mentioned that the ENS team is currently debating whether to construct their integration on an existing Ethereum Layer 2 network or to release their own L2 solution. This move is seen as a strategic effort to enhance user experience and data security, with discussions largely focusing on the development within the Optimism network.

The potential development of Layer 2 solutions also considers the incorporation of zero-knowledge proofs, a crucial element for protecting user information on public blockchains. Whittaker highlighted that the main challenges for ENS currently stem from its protocol structure and awareness within the Ethereum ecosystem. 

The Ethereum Name Service allows cryptocurrency users to acquire ".eth" domain names, simplifying the process of sending and receiving funds by replacing complex strings of letters and numbers with easily recognizable names. This service recently gained additional exposure through a partnership with domain name provider GoDaddy, enabling users to link their .eth names with traditional Web2 domains without extra costs.

Whittaker emphasized the importance of overcoming awareness challenges and the need for ENS to reach larger institutions, similar to the collaboration with GoDaddy. He expressed his vision for a future where distinctions between Web2 and Web3 are blurred, aiming for a seamless integration of blockchain technology that would be easily accessible and understandable for the general web user. This partnership with GoDaddy is seen as a step towards broader adoption of blockchain technology, moving beyond the cryptocurrency space's often controversial reputation.