Cristiano Ronaldo Engages with NFT Community Despite Legal Battle
Cristiano Ronaldo, the football sensation, fulfilled his commitments to his non-fungible token (NFT) holders by engaging in a friendly football match with them, all in the midst of a lawsuit filed against him in the United States. On January 25th, the cryptocurrency exchange Binance shared a video featuring Ronaldo playing football with several fans and NFT holders. Joining him were fellow Binance ambassador Javi Lame and Croatian footballer Maria Markovic. Ronaldo provided training to the NFT holders and offered them valuable tips to enhance their skills.
NFT Partnership and Ronaldo's Commitment
In 2022, the football icon signed a multi-year NFT partnership and released his first NFT collection on Binance. The agreement involved the creation of a series of NFT collections with Ronaldo, granting exclusive interactions with the sports icon to NFT owners. Ronaldo emphasized the importance of his relationship with fans, stating that providing an unparalleled experience and access through NFTs was a significant part of his vision.
Continued NFT Promotion Amidst Controversy
In 2023, Ronaldo continued promoting NFTs in collaboration with Binance, even going as far as taking a lie detector test to confirm his ownership of NFTs. In October 2023, he announced the launch of his third NFT collection, CR7 ForeverZone, in partnership with the exchange. While some appreciated Ronaldo's involvement in Web3, others believed it contributed to investments in unregistered securities on the exchange.
Legal Troubles and Creative Delivery of Summons
On November 27, 2023, users of Binance collectively filed a lawsuit against Ronaldo in a Florida district court, alleging that he actively participated in offering and selling unregistered securities in coordination with Binance. Despite the lawsuit, Binance users faced challenges in locating and serving Ronaldo, as his address in Saudi Arabia remained confidential. On January 16th, the plaintiffs requested an alternative approach, including email notification, using X (formerly Twitter), and publishing on a website, arguing that it aligns with international agreements.