Effectiveness of SMS Marketing in the World of Web3 and Cryptocurrencies
Date: 2023-09-23 Author: Dima Zakharov Categories: IN WORLD
Web3 Marketing and the Explosive Growth of SMS Messaging
In a world where technology is constantly evolving, brands are striving to find new and innovative ways to engage with customers. In this context, SMS marketing stands out for its unique effectiveness. Recent studies have shown that text messages or SMS have an astonishingly high open rate of 99%, making this channel particularly attractive to crypto and Web3 marketers.
Web3 Marketing: Understanding the Essence
Web3 marketing, a concept that encompasses the latest innovations, breathes new life into SMS marketing. With the advent of advanced technologies like artificial intelligence and stringent data processing rules, brands have the ability to create targeted and personalized content quickly and effortlessly. This powerful combination of an effective strategy and modern technology leads to increased customer engagement and brand loyalty.
SMS Marketing: The Leader in Effectiveness
One of the key advantages of SMS marketing is its incredibly high open rate, which stands at 99%. Compared to traditional methods like email, which have an open rate of only around 20%, SMS marketing outpaces its competitors. The effectiveness of this channel is underscored by research and expert opinions.
"With SMS, you get a 99% open rate and a crazy click-through rate... With email, it's 1 to 10% engagement. On social media, when a brand's content goes viral, 10-20% of followers engage with it, but text messages are opened by 99% of people," emphasizes Shrey Joshi, CEO of Good Peeps.
The Future of SMS Marketing in the Web3 World
According to the latest forecasts, conversational commerce, including SMS marketing, is expected to grow by 29.5% and reach a net worth of $1.7 billion by 2023. This indicates that speed and a personalized approach are bringing SMS back into marketing, proving that this channel is currently more effective than, for example, email marketing or social media.
Brands and SMS Messages: Establishing Direct Connections
Brands are actively increasing their SMS interactions and becoming part of customers' contact lists. Phone numbers are becoming powerful tools for establishing direct and immediate relationships with customers. A report by Simple Texting confirms this trend, stating that 71% of consumers are happy to receive business messages, and 86% of companies used text messages to interact with their customers this year. This is a significant increase compared to 5% in 2018.
