Ferrari's Crypto Leap
Renowned car manufacturer Ferrari recently announced its acceptance of cryptocurrency payments, a decision hailed by Ben Weiss, CEO of CoinFlip, as a pivotal moment for the digital asset segment. According to Weiss, this move by Ferrari signifies the rapidly increasing demand for cryptocurrencies, with the company taking a stand to support its clientele.
Additionally, Ferrari integrated the BitPay digital payment ecosystem, allowing residents from 10 U.S. states to purchase luxury cars using cryptocurrency. Weiss is confident that this move holds significant weight for the entire digital asset market. Ferrari's stellar reputation could attract a new audience to the industry, including institutional investors, potentially leading more major companies to consider accepting digital currencies, Weiss emphasized.
Ferrari's Responsible Approach
Ferrari's decision aligns with environmental, corporate, and social governance principles. Company representatives mentioned their prolonged assessment of the impact of cryptocurrencies on the global climate.
The adoption of digital payments fits into Ferrari's global vision aiming for complete carbon neutrality by 2030.
Recent online metrics indicate that over 50% of Bitcoin miners have transitioned to renewable energy sources this year. Notably, despite previously allowing BTC payments, Elon Musk's Tesla currently doesn't plan to reinstate Bitcoin as a payment method, although customers had this option until 2021. Meanwhile, Tesla continues to accept Dogecoin, showing active support for the meme coin.